When Blogging Hurts
Blair McLeod
Posted on January 7, 2013
While there may not be a “right” way to blog, there is definitely a wrong way. I’ve done a lot of “wrong way” blogging. Blogging that hurts. Blogging that hurts my relationships, my full time job, and even my character. While the right way can be hard to navigate, the wrong way is far too easy to fall into. Like many of you, my blog began as a place for my mom and my neighbor to visit (when I reminded them and sent them the link for the 200th time). It was fun and easy. Somewhere along the line it began to grow. And that was fun too. But what I didn’t know then is that you can never be too careful when growing your blog. If you want to grow your audience and expand your voice, you must first fortify your boundaries and secure your purpose. I did neither of those two. My “wrong way blogging” looked something like this:
Spend a handful of hours at the office building tomorrow’s post (instead of taking initiative in my job and seeking out more responsibility). Posts were more often then not “wish lists” from Anthropologie or people’s wedding photos. This was before pinterest — I more or less treated my posts like a board. A lot of stuff I liked, but didn’t necessarily represent me. A lot of Anthro posts from a girl who wears target and occasionally gets lucky at the j.crew sale rack. After prepping a post I’d set out to comment on as many blogs as possible. Perhaps not evening reading them, just finding something that caught my eye and then making some sort of generic comment. Commenting for the sake of getting others to return the “favor.” On top of that I was pursuing giveaways — at least a new giveaway every week. Sometimes more. After work (or blogging at work), I’d come home and do some more of all of that.
I let myself think that I could still be a quality employee. After all, I was getting all my work done — but I was dishonest in my silence that I had time to do more. I let myself think that I was engaging my husband in a quality relationship when I was home — but sincerity in listening and eye contact was sparse when my face was glued to a computer screen. I let myself think that only doing things like cooking a new recipe or a home project should be done if you can stop every 5 seconds to take a picture of the process. Technology was in my way. Blogging was hurting. I was hurting and hurting others. I continually felt like I was lying to my boss. I was consistently playing bitter defense when my husband questioned my time stewardship. I cringe at the disrespect I payed people for the sake of my blog. And for what purpose?
The problem from the beginning was that I never set out with a why. Why was I blogging? I didn’t have any reason to grow my blog outside of competition and challenge. I was very rarely using my voice. I wasn’t building genuine relationships. My purpose was 100% self gratification. Nothing was natural about my growth. It. Was. Exhausting. For me, my husband, and I’m sure some others would admit the same.
Pregnancy finally was the grace that slowed me down. I finally listened. Took note of my pride and competition issues. My laziness. My idols. My skewed hierarchy of responsibilities and priorities. My lack of respect for not just others, but also myself. I realized that although I had gone about it all wrong, I now had built a powerful platform. I had an audience, now what was I going to do with them? Things had to change. I had to change.
Blogging for me looks different now. For me, blogging is a hobby. It’s a network. It’s about relationships and inspiration. It’s about vulnerability and encouragement and even conviction. It is a tool to explore myself and the depths of who God made me to be. Sometimes my blog is a tool that reveals my sin. At other times it wells up within me springs of joy and living water.
If I blog a few times a week. That’s wonderful. If I get a couple comments. Terrific! But I am on constant guard to not have my worth dictated by numbers and statistics. I want blogging to be a way I enjoy freedom, not chains. A way to give help and healing, not hurt. Although I face temptations to fall into old patterns I work daily to fortify the cracks in my boundaries. I don’t live my life for my blog, and I don’t blog for my life.

Wow! Nailed it! I looooove this post! Thank you so much Blair for sharing this….,I can resonate with your story quite a bit….I’m at a turning point in my blogging and want to start being more vulnerable and real so thank you for the encouragement!!!!
Oh, your heart friend:) thank you for being so honest in this. Love it & your transparency is so refreshing. xo
Yes yes yes! I am also trying to get away from blogging for the sake of blogging and answer those WHY questions. Thanks for sharing your story.
This says it all! It’s so easy to fall into the trap of how the world says we should blog (kind of like how the world says we should live) and think that’s the only way. Such a good reminder that God will use our voice, our influence, in the way that he wants – it’s up to us to prioritize the things in life that really mean something!
I love this Blair!! Thank you for sharing your journey. For what it’s worth… I’ve been reading your blog since before you were pregnant and I’ve always loved it. But I’ve loved it even more over the last year or so.
Thanks Lauren! That means a lot.
Blair…
Umm, wow thanks be to God for this post. I need this today. I was struggling with how to do my day job and keep up with all the bloggers who are able to stay home. It is easier for me to get lost in the blog and in social media when I am at home on breaks…but now I see the error of my ways. This was convicting for me, in the best way. I really need to pray for my blog, that I may not lose sight of its original purpose…that I may not get competitive with other bloggers who seem to have it all together.
Thanks so much!
Carrie
Loooooved! This is so spot on. I’ve finally reached that same point. Feeling blogging as a hobby vs something mandatory I have to do 5 days a week for “the readers” and I feel so much better for it. I’ve let go of how many comments I’ve gotten, or not gotten lately, and am even ok turning comments OFF because it lets me blog for me again and not in the hopes of tons of comments.
Loved this Blaire!
Emily at Amazing Grapes
Totally, Blair. Love this.
Thank you so so much for posting. Absolutely wonderful and I thank God for His perfect timing on this matter for me. I just started a blog. I love writing and I love photography more than anything. Boundaries are so so important–and I want to be so present this year. I haven’t been in the past and I am very aware and convicted of that. It is my hobby. My God comes first, then family. Those are my priorities.
Again, thank you.
I’m getting there. I look at my blogging over the last almost five years (five! crazy…) and I’d like to get back to where I started: blogging to share, to build, to inspire. I don’t like where I am right now. Lately I’ve felt like such a failure because I’m nowhere near where SO many bloggers are out there. There is a little voice, though, that is encouraging me that it’s okay. I don’t have to have mad analytics and amazeballs graphics and a billion comments. I just need to do what God gifted me with: writing. He’ll do the rest. And the rest may simply be writing
wow, this was very convicting but so very encouraging!
its funny how blogging really can grow you and show you your errors and help you become a better person.
one of my main reasons for blogging is to inspire and be inspired, i love finding new blogs that genuinely interest me and getting to know so many different people is so cool!!
I totally relate. I am in the process of creating my voice for the internet. I know that I want to blog, I like blogging a lot, but I’m not sure what I want my voice to be and I need to define that before I continue blogging.
Thank you for this inspiring post! I really will be more intentional about my blogging, with fun stuff thrown in every once and a while, but also always being aware of my influence (no matter how big or small).
umm, Blair. I love you. This was awesome and what God is doing through you is even more awesome. Great post.Love your heart.
I’m really not sure I’ve ever read a more honest, truer, more transparent post. Stepping on toes just a bit – but I think they needed it. Beautifully written! And truer than thrue!
Blair,
Thank you for this. It was a reality check I’ve needed lately. I work full time, am trying to expand my blog, and am starting to work as a part-time blog copywriter for a local company. It’s insane. And I’m always going! And I need to manage my time better, especially at work. I am very very guilty of this and, gosh, who am I kidding?
I’m going to be doing a round-up this weekend about this concept and I’m including a link to this!
Kim
I am currently going through this exact same thing. Trying to find the balance between writing and growing my space, creating honest online friendships, and thoroughly living my off-line life. It’s a struggle sometimes, but I really am enjoying the opportunity to learn things such as this. I know, through bloggers such as yourself, that if I have the patience to figure things out my life and my heart will be extremly blessed – and i hope others will find that through my space as well.
I really look up to bloggers like you – and have so many secret blogging and life mentors through this world. I couldn’t be more grateful, or excited.
thank you for sharing!
Blair if you really felt that way, if it was really about being a hobby and forming a community, you wouldn’t have all those sponsored posts on your blog. You spout out a lot of stuff in this post but I don’t think you follow a lot of your own “rules.” At least be true to yourself.
Amy- thanks for your comment. I disagree. Even in my sponsored style posts I am very true to myself. Exploring fashion is part of the hobby. Would love to continue this conversation privately via email if you are interested.
Thanks everyone for your comments. Instead of replying to y’all on the thread here, I’m excited to visit your blogs and say hi there. Thank you all for your encouraging words and feedback. We are in this together.
This was a great post. I think I mirror most people here that balancing full time work and online life can be exhausting and hurtful to real life relationships sometimes. I needed this today. Thanks Blair!
What a great post! I have been struggling with the same thing for the last few months and have actually been considering quitting blogging altogether. I started my blog 5 years ago so my family overseas could see what we were up to, and it has slowly and vaguely evolved into what it is today. I don’t want my blog to take over my life, and I feel like I just can’t find the balance. Thanks for sharing, so I know I’m not the only one struggling with this. Blessings, Fiona